The boss of Instagram has indicated that the changes in progress on the social network will be temporarily suspended.
Kylie Jenner’s bloodshed over transforming her fetish network seems to have paid off.
Abrupt changes put on hold after user grumbling
In an interview published in the Plaformer newsletter , Adam Mosseri, the boss of Instagram, announces that he has heard the comments of his users on the recent changes of Instagram and has taken the decision to put on hold the transformation of the sharing platform. Pictures.
The criticisms focused in particular on Instagram’s news feed. The manager had indicated in a video that the latter would be made up of more and more recommended content, and in particular Reels videos , the format strongly inspired by TikTok .
Users were quickly up in arms against this decision, fearing that they would no longer see their friends’ publications when they connected to the network, and feared that Instagram would become a clone of TikTok, polluted by content that does not interest them.
“ When you discover something in your field that you haven’t followed before, the bar has to be set high – it just has to be awesome. You should be happy to see it. And I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of streams that are recommendations, improve in rankings and recommendations, and then – if and when we do – we can resume our progress ,” says so Adam Mosseri
A slap in the face for Mark Zuckerberg who wants to accelerate Instagram’s transformation into TikTok
In parallel, the tests of the new presentation of the news feed, which took up the whole screen to adapt to the Reels video format that Instagram pushes as much as possible, will stop dead. Affected users will revert to the old interface within the next 15 days. ” For new flow designs, people get frustrated and the usage data isn’t great ,” adds Adam Mosseri soberly.
These decisions remain temporary and Meta intends to gradually switch Instagram to video, but these massive changes sound like a slap in the face as Mark Zuckerberg explained 24 hours ago that he wanted to double the number of content recommended by the algorithm on both Facebook and Instagram. .
The group will now have to rework its copy and its algorithms but make compromises if it wishes to challenge TikTok without rushing its historical users and influencers.